Billie is a female-first razor brand - Shaving companies have always been created for men which may explain why women are still overpaying for women's razors and referred to as goddesses for shaving. Women shouldn't be an afterthought in the shaving category, deserve to have a great shave and no, they're not paying more for it. Billie is here to make a daily routine a little more delightful and a lot more affordable.
In approaching the design of Billie’s global corporate headquarters, we wanted to create an immersive space that communicated the brand vision and is incredibly functional day-to-day. In terms of how this is reflected in Billie, we began with stripping the space to its bare bones to express the beautiful windows and existing character in the architecture. Elements were then added to compliment and balance the brand, the feel of the space, and the functional aspects of a growing company. What we achieved is a balanced space that is incredibly inviting, has an uplifting character and moments of creative engagement and allusions to the brand in the details.
Custom furniture throughout (desks, conference tables, kitchen cabinetry, seating) is designed/built in house by Michael Yarinsky Studio. We used a raw/architectural material pallette of Marine Fir Plywood, Stone, and Powder-coated Steel with subtle pops of color that do not overwhelm the space. Furniture, lighting, and objects throughout are by Ladies & Gentlemen Studio, Alvar Aalto, Vladimir Kagan, Menu, HAY, Muuto, and Jessica Hans.