Caroline Z Hurley produces beautifully designed textiles for the home - from block-printed upholstery fabrics by the yard to throws, pillows, rugs, and napkins. For their new space, Michael Yarinsky worked to create a new model for CZH - a street level showroom fully merged with a bustling design studio.
Conceptually Michael and Caroline wanted to merge the storefront, showroom, and the studio space. Through the use of custom “curtain beams” the space is able to be divided at times while showcasing product and without cutting down on too much natural light. Instead of walls, Michael opted for custom high back furniture to guide foot traffic. In the work areas, the furniture is light, delicate, and endlessly reconfigurable.
The showroom is meant to showcase Caroline’s textiles in-situ, but also show her incredible paintings within a living room setting with custom built furniture by Yarinsky. The flexible ground floor studio space also converts to an event space for dinner parties and other pop-up events.
The goal with the new studio was to give customers an experience - “We think the best way to showcase our fabrics and products is by feeling them as they would be in the home. We believe that feeling good in the world starts with how you feel in your home. “ Caroline Z Hurley
Photography by Charlie Schuck